Rhetorical Lesson No.5: Maybe T-Shirts and Patches Make a Difference?

If the local news can’t properly identify you, what do you do?











There’s been quite a bit of talk about the instantaneous uniform policy handed down to the District of Columbia Firefighters.

So, let me pose this rhetorical question to you:

If your own local news stations cannot properly identify you regardless of “the mission”, and thus misrepresent your identity to your “customers”, should serious consideration be given to “rebranding” your department?

This isn’t the first time this has happened with D.C and neighboring departments. For years, WJLA used a stock image of a Boston L.17 firefighter on the stick for some of its local (D.C., Md, Va.) fire news.

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Also on Backstep Firefighter …

• Collyer Mansion: Washington, D.C. – November 25, 2012
• Salisbury Working:
  10 Occupants Jump from House Fire Hours after City Council Rejects Staffing Grant – August 17, 2012
• California Helmet Cams:
  Hayward and Contra Costa County – June 15, 2012
• “Not Gonna Do It” – January 12, 2012

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